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“Creativity is the variable of success”

Gary Vaynerchuk, Founder & CEO, VaynerMedia – Web Summit 2016

PandaConf is the world’s premier marketing conference. It’s where 10,000 industry giants, global CMOs, leading brands, investors, agencies and ad tech startups meet.


Our first speakers


People don't know the stories they want to be told Peter Nelson, Executive Vice President, HBO

Authenticity scales Alexis Ohanian, Co-Founder & CEO, Reddit

The best way to predict future is to create it Elmar Frickenstein, SVP, BMW Group

Companies that attend

What's happening?

The PandaConf programme offers 4 curated content tracks. Marketers from a huge range of industries will gather to tell their success stories.

Your Web Summit ticket gives you access to all of PandaConf's sessions, as well as more than 20 other conferences held during Web Summit.


If you work at or with an agency, this is the track for you. Explore how the agency landscape of tomorrow will look.

Is there really a new agency model and if so how are traditional agencies adapting?
How can agencies stay relevant in an ever faster-changing environment?


Keep up with the new and disruptive marketing platforms with this track. Hear what’s next in the industry.

How do industry giants such as Google and Apple market their all-encompassing platforms?
What new platforms and tools are delivering the greatest ROI for your industry?

AdTech vs MarTech

AdTech and MarTech will be picked apart and discussed in depth by some of the world’s leading marketers in this track.

Can artificial intelligence and personalised advertising outperform creatives?
Which new strategies are delivering the greatest ROI for advertisers?

B2B and B2C Marketing

B2C and B2B marketing are more alike than you’d first expect. In this track, marketing techniques from both will be compared and contrasted by marketers of world-leading companies.

Is automation and personalisation as effective in B2B as in B2C?
Are tools like digital and email marketing really dead?

The giants of the web assemble Wall Street Journal

Everywhere you go it’s buzzing and it’s electric Bloomberg

It defines the ecosystem The Guardian

Discover Web Summit’s 25 conferences