What the U.S. election means for marketing

In an increasingly-polarised America, brands have to straddle the political divide like never before. We've also seen this play out in the tech industry, as vocal leaders emerge on the left and right. As a political adviser and pollster, as well as the Chairman and CEO of marketing group Stagwell, there is perhaps no one better placed to explore this divide than Mark Penn. Join this sessions as Mark explains how brands all over the world can navigate the choppy political waters into 2025 and beyond.