1 + 1 = 3: the secret to successful brand partnerships

Best known as one of the world’s largest chipmakers, Qualcomm have been building a significant presence in the sporting world via a number of partnerships. Most recently, they were unveiled as Manchester United’s new front-of-shirt sponsor in a three-year deal. Join this session to hear Qualcomm CMO Don McGuire as he explains how brand partnerships can unlock new global audiences, and create success on and off the field.