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How do you stay authentic while scaling across +100 markets – and doing it faster, leaner, smarter with AI?
Absolut Vodka has faced this exact challenge. Pernod Ricard’s Axelle de Buffevent and Pierre-Yves Calloc’h reveal how brands like Absolut keep cultural depth at their core while using AI to reinvent content creation, optimize investments, and accelerate go-to-market. This session will cut through the hype: expect concrete lessons on blending brand essence with AI-powered execution, proving ROI and building the new marketing know-how every growth leader will need.

The authenticity algorithm: How Absolut vodka scales creativity with AI

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