AI accelerates, humans differentiate

Beyond Speed: Cultivating Human Creativity in the Age of AI at Web Summit Lisbon 2025

Mr. Jean Philippe Rosier, Partner and CCO at Perestroika, opened his Web Summit Lisbon 2025 talk by emphasizing the human element in an AI-driven world. He shared a personal story about comforting his son, illustrating his core principle: “Heart-led, then head followed.” This approach, he explained, fosters deeper connection and resonance, making information more impactful.

Mr. Rosier highlighted a critical challenge: “speed feels abundant and attention feels scarce.” Citing the World Trend Index, 80% of the global workforce lacks sufficient time or energy, facing approximately 275 daily interruptions. While AI excels in speed for writing, coding, and generating options, the crucial question remains: “What remains instinctively human when speed becomes abundant?”

He asserted that our true advantage lies in how we think, not merely how fast we type a prompt. To illustrate, he conducted a “cup challenge.” While AI generated 89 ideas in 17 seconds, Mr. Rosier stressed that a large list isn’t necessarily strong. Human judgment, timing, storytelling, and courage are vital for discerning valuable ideas.

If AI accelerates, humans must differentiate. This involves making conscious choices, understanding customer context, and creating meaning. To guide this, Mr. Rosier introduced his “four quality lens” for co-creating with AI: Relevance, Feasibility, Non-obviousness, and Resonance. An idea must clear at least three of these bars to be considered ready and impactful.

Mr. Rosier views AI as a “co-intelligence partner,” outlining a four-move diagram for effective collaboration. This involves “Intention” (setting a heart-led aim), “Framing” (feeding AI with constraints and context), “Judgment” (evaluating AI’s output), and “Iteration” (rewriting, combining, and correlating with real-life experiences). This iterative process allows AI to accelerate while humans differentiate.

He also mentioned his book, “Querechivida Jaquiada,” which explores a “wheel of creative thinking” with quadrants like “Identity,” “Training,” “Action,” and “Tools.” Mr. Rosier concluded that “the most valuable prompts are not typed” but are embedded in how we choose to live. “Acceleration without discernment is just noise.” Our true edge lies in conscious choices, as AI makes everything easier except deciding what truly matters.

The future, he asserted, belongs not to those who use AI the most, but to those who “think the best with it.” AI provides fast answers, but humans must create meaning from them. Meaning remains the one thing machines cannot compute, urging attendees to carry their “cup” with intention.