Building a sustainable future

Pioneering a Sustainable Future: Web Summit Lisbon 2025 Unveils Transformative Green Technologies

At Web Summit Lisbon 2025, Ms. Laura Salles, CEO of PlurieBR, hosted a compelling Startup Showcase. The event highlighted numerous innovative companies dedicated to addressing global challenges through technology and responsible practices, underscoring that a sustainable future is both an environmental necessity and a significant economic opportunity.

Several startups focused on resource management and waste reduction. Mr. Joe Baker’s Regenerate Waste Management introduced a landfill mining system to extract valuable materials and convert waste into energy. Mr. Paul Kerssens’ United Repair Centre offers “circularity as a service” for fashion, extending garment lifetimes. Mr. Willie Huang’s Sunmit Industries Inc. upcycles mattress waste into reusable packaging.

Addressing industrial and corporate waste, Ms. Patricia Astrain’s recircular presented an AI-powered B2B marketplace for industrial waste reuse and recycling. Mr. Vincent Rigal’s CircularPlace monetizes dormant stock and underused assets. Ms. Luisa Gaburova’s Deply helps companies comply with upcoming EU digital product passport regulations, enhancing transparency and trust in product journeys.

Energy efficiency and clean technologies were also prominent. Mr. Mathieu Le Gac’s Wattflow uses AI to optimize office HVAC systems, achieving 40% energy savings and reducing carbon footprints. Dr. Tiago Lagarteira’s Verdantia is developing a catalytic process to convert biogas into green kerosene and diesel, aiming to decarbonize the aviation sector with sustainable fuels.

Innovations in digital and AI solutions for social impact were showcased. Mr. Chad Quinn’s LanguageFoundry offers an AI platform for language revitalization, preserving Indigenous cultures. Ms. Gorana Radovanovic’s Codekido introduced Nerbit, an AI platform integrating cybersecurity and sustainability, reducing IT infrastructure’s carbon footprint by 11%.

Healthcare and well-being saw transformative approaches. Mr. Raman Tsimafeyeu’s VR NeuroLink AI combines neurodiagnostic with measurable rehabilitation in VR. Ms. Elena Chin’s EndoSemio presented a single-use modular endoscopy system, reducing waste and infection risks. Mr. José Luis Pacheco Mendes Segundo’s FarmAssist redesigns chronic patient care for greater efficiency and empathy.

Platforms simplifying complex processes for businesses and individuals also featured. Ms. Rita Pinhol’s GreenDash provides an end-to-end platform for SMEs to simplify sustainability reporting, making it faster, cheaper, and compliant. Mr. Oleksandr Kozyr’s Anato offers a portable device and app for objective crumb structure analysis, improving quality control in bakeries.

Other impactful solutions included Mr. Marcus Oltmanns’ hinterland camp GmbH, an “Airbnb for camping” promoting sustainable local travel. Ms. Sana Fatima’s MySafeTherapy Ltd. blends AI self-help tools with traditional therapy, including avatar sessions, to make mental health support more accessible and less stigmatizing.

Finally, Mr. Jonas Vieira’s FALA Education provides personalized online language learning, boosting employee engagement. Mr. Eoin Everard’s BackAware introduced a wearable belt for instant feedback on back posture. Dr. Fabiola Maranhao’s Delta Entech presented highly efficient green technologies for environmental remediation. Ms. Sabine Bakkum’s VitsAll fosters sustainable employability by investing in employee health and well-being.