Click & Mortar

The future of retail

Click & Mortar welcomes the biggest players in ecommerce to the most cutting-edge conversations on social commerce, retail brands’ digitalisation journeys, and revolutionary shopping experiences.

Sairah Ashman
Global CEO, Wolff Olins

What's happening?

We welcome the top players in ecommerce through four curated content streams, and you get to experience them all. Your Web Summit ticket gives you access to all Click & Mortar sessions, as well as to roundtables, masterclasses and all 25-plus tracks at the event.

Rosemarie-Ryan-co-founder-and-CEO-co-collective-and-Jan Bruce Co-founder CEO meQuilibrium

An illustration of two solid pyramids of colour stacked one on top of the other against a solid background.

Sell with AI

How is AI changing the way we sell beyond 2023? Industry leaders examine how AI can be used in identifying customer tribes, generating cutting-edge marketing content, personalising products and shopping experiences, and more.

Social commerce

Social platforms such as Instagram, TikTok and Pinterest have entered the commerce game with ambitions, and direct-to-consumer trends have opened doors for new challenges and new opportunities. Time to think outside the box…

VR, AR and mortar

How do we engage the virtual, augmented and actual physical realities to create the best shopping experience yet? Industry leaders share their thoughts on how click and mortar will become the new battleground.

Payments

Built on the back of the ever-evolving fintech system, ecommerce can only go higher – especially when tied in with payment infrastructure. Stay informed about BNPL, B2B2C, and the latest in payments.