<h3>Could artificial meat be the new normal? Maybe your next burger will be lab-grown, or your next deli purchase will be fungi-based ‘pastrami’ on rye.</h3>
<p>The meat industry is on the brink of major disruption.</p>
<p>Startups are developing innovative artificial meat products that offer the taste and texture of real meat – without the environmental impact of industrial animal agriculture.</p>
<p>When most people think of alternative meat products, they assume it’s plant-based. Joshua March, co-founder and CEO of SciFi Foods, is working on “electrifying the cow” by growing real meat from cells.</p>
<p>As Joshua explained, “We’re growing the cells in a bioreactor, which is a big steel tank. The end state is the ability to produce infinite amounts of meat from those cells”.</p>
<p>The SciFi Foods founder aims to build a full-scale commercial plant – capable of producing 100 million burgers a year – within the next few years. Joshua believes cultivated meat is the path to “completely replace animal agriculture”.</p>
<p>Prime Roots co-founder and CEO Kimberlie Le is taking a fungi-based approach. As Kimberlie put it, “You can actually replicate the identical microstructure textures of meat with mycelium”.</p>
<p>Prime Roots’ goal is ambitious: “To be in every deli counter, and every sandwich shop in the US and Canada, within the next few years”.</p>
<p><center><iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7uIFFVLJ2KDm5WnfkGeAZ3/video?utm_source=generator" width="496" height="279" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe></center></p>
<p>With several companies poised to launch artificial meat products commercially in the next year, we may soon witness these meatless options become the default choice for consumers.</p>
<p>SciFi Foods co-founder and CEO Joshua March, Prime Roots co-founder and CEO Kimberlie Le, and New School Foods founder and CEO Chris Bryson were in conversation with Toby Heaps, co-founder and CEO of Corporate Knights, on planet:tech at Collision 2023.</p>
<h4><a href="https://websummit.com/tickets/attendees" target="_blank" rel="noopener">Join us at Web Summit</a> for great talks on food tech and sustainability.</h4>
<p><em>Main image: <a href="http://www.websummit.com" rel="noopener" target="_blank">Web Summit</a></em></p>


A picture of two vertical triangles on a plain background. Over the triangles there is a pair of animated hands in surgical gloves that appear to be manipulating a small piece of red meat using dissection kit equipment including a pair of tweezers.

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