Introducing Verified

Web Summit’s new Verified track will welcome influencers and creators including skincare guru Hyram Yarbro, TikTok star Michael Le, and science and gadget enthusiast Daniel Markham, who will be discussing their own journeys, giving advice on building an audience and much more.

The Verified stage at Web Summit will showcase the secrets of the creator economy, and how creators can make money from their content. Topics covered will include influence, diversification, monetisation, and how to grow and retain a following.

Creators will share their personal stories of success, touching on the challenges they faced along the way.

Whether you’re a budding TikToker, a veteran YouTuber or a part time Instagram influencer, speakers on the Verified track will provide insights on how to build a sustainable business model by scaling and leveraging your audience. Get some instant influencer marketing insights from Web Summit here.

Hyram Yarbro – influencer and founder of Selfless

Hyram Yarbro is a skin care expert and influencer with over 4.58 million YouTube subscribers and 6.2 million followers on TikTok. Hyram’s videos focus on all things skin care, from product reviews and routines, to advice and tips.

What makes Hyram stand out from the crowd is the twenty six year old’s path to success. Coming from a Mormon upbringing in a small isolated town, Hyram left home at 18 to live in Hawaii and begin a career as a YouTuber. In 2021 the New York Times referred to Hyram as “Gen Z’s skincare whisperer”.

In addition to a successful online presence, Hyram has a sustainable skincare range called Selfless dedicated to social impact, with a percentage of profits going towards non-profits Thirst Project and Rainforest Trust.

Michael Le – founder of Joystick

Michael Le is a TikTok creator with over 51 million followers. Earning more than US$5.5M in 2021, the California native has landed the number 24 spot on Forbes’ Top Creators 2022 list.

Michael shot to fame on TikTok by creating dance routines with his younger siblings. The social media celeb has gone on to partner with and promote luxury brands including Prada and Hugo Boss.

Earlier this year Michael co-founded Joystick, a Web3 esports and gaming platform that has already raised US$8 million in seed funding and is currently raising a US$110 million Series A Funding round. The startup is in the play-to-earn gaming space.

Daniel Markham – YouTube star of What’s Inside

Daniel Markham is a presenter who is best known for the YouTube series What’s Inside, where the contents of everyday objects are investigated. The highly successful channel has over 7 million subscribers.

Daniel started the YouTube channel in 2014 with son Lincoln when they posted a video for a school science project titled ‘What’s inside a baseball?’. Since then the channel has amassed a huge following with millions of views on each episode, and Daniel has gone on to appear on television shows and in documentaries.

Daniel is passionate about science and discovery, and the YouTuber’s work has helped to educate and entertain people all over the world. The Arizona State University graduate is constantly on the lookout for new and interesting objects to investigate, and always has something new to share with viewers.

Verified is one of three new tracks being brought to Web Summit this year. Browse all 20+ tracks here.Want to learn more from social media superstars, creators and influencers? Meet the speakers joining us in Web Summit for one of our most inspiring events yet.

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