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The session addresses the pressing challenge that companies face: creating high-quality products that meet consumer demands while embedding genuine sustainable practices from inception. It will explore the art and science of designing for sustainability, examining how the integration of new materials and innovative processes can lead to products that both exceed user expectations while reducing ecological impact - without compromise. The session stands as an open invitation to those who are ready to embrace the design complexities of our era and contribute to a more sustainable future. Join this crucial conversation to learn more about the influential power of design addressing and shaping consumer behavior towards sustainability.

Generation no compromise: The art and science behind designing for today's audiences

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