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The way generations interact with brands is evolving as newer demographics quickly become more analytical and critical of marketing efforts. Join Jay Richards, CEO of Imagen Insights, to take you on a journey sharing recent case studies of campaigns gone wildly wrong, while exploring how instances of this can be avoided. You’ll leave with the tools at your disposal to help mitigate risk amongst new-generation consumers and with a backup solution if it ever doesn't quite go to plan.

When marketing goes wrong, can you really put it right again?

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