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The creator economy, already valued at around $250 billion, is projected to nearly double to $480 billion by 2027. Despite this growth, financial sustainability remains elusive for most creators, with only about 4% earning over $100,000 annually. In this keynote, internet entrepreneur Jacob Pace will explore the barriers preventing financial stability for the majority of creators. He’ll outline actionable steps the industry must take to promote sustainability beyond just the top 1%. By addressing income distribution, platform dependency, and diversifying revenue streams, the creator economy can evolve into a more inclusive space, allowing more creators to turn their passions into long-term careers. Emerging technologies and new economic models will be key to ensuring fair monetization and creating a thriving, financially stable future for all creators.

Passion to profession: Making a career in the creator economy

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