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For startups and businesses with limited resources, performance marketing offers a direct path to a positive ROI. Data-driven insights provide precise guidance for marketing initiatives, but even performance marketing has its limits. Brand marketing, on the other hand, offers unique advantages but requires a different approach. Should marketers stick to one path, or can these two distinct strategies coexist? Join NordVPN's Chief Marketing Officer Toma Sabaliauskienė as she explores the worlds of performance and brand marketing, sharing a tried-and-tested formula for success in digital marketing.

The performance marketing headache: can brand love fit in a spreadsheet?

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