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In the age of gen AI, knowing how to craft a good question is more important than ever. Join Eric Johnson, the CEO of SurveyMonkey, as he breaks down 25 years of question data (that's 84+ billion questions). In this talk, he takes a candid look at SurveyMonkey's own experience asking the wrong questions and is prepared to offer tangible advice for the audience to implement in their own decision-making and business processes.

Smarter questions, smarter results

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