The power of people

In 2023, the US scripted industry ground to a halt as actors and writers downed their tools to strike. They were concerned about how AI could undermine jobs and creativity if left unchecked, and unregulated. As artificial intelligence gathers pace globally, multi-award-winning screenwriter, director and executive producer, Steven Knight; and Marco Bassetti, CEO of content powerhouse, Banijay Entertainment and live events business, Banijay Live, unite to discuss the unquestionable strength of talent in preserving authenticity and quality in story making worldwide, while exploring how new technologies can be a valuable asset for the market.