PandaConf

The marketing track

Forget what you’ve learned about marketing, as we explore how technology has transformed the industry. Global giants, CMOs, international brands, and adtech startups dive into the new landscape at PandaConf.

Sairah Ashman, Global CEO, Wolff Olins, on Centre Stage during day one of Web Summit 2023 at the Altice Arena in Lisbon, Portugal
Sairah Ashman
Global CEO
Wolff Olins

What's happening?

PandaConf leaves no stone unturned as it delves into the future of marketing, exploring the latest trends through four curated content streams. Your ticket gives you access to all PandaConf sessions, as well as to roundtables, masterclasses and other 25-plus tracks at Web Summit.

AI and automation

Driven by privacy regulations, economic factors and advancements in AI technology, marketing teams are turning to AI and machine learning to enhance campaign effectiveness and reduce expenses. Uncover the opportunities, consequences and ethical considerations of mass deployment of AI in marketing and advertising.

Influencer marketing

Harnessing the power of influencer marketing involves capitalising on the trust and influence of prominent content creators. By partnering with influencers, an organisation can gain direct exposure to a specific audience segment that actively seeks and desires their product. Discover effective strategies to use the potential of influencer marketing to amplify brand visibility and drive sales.

Brand loyalty and community building

Brands are increasingly embracing community-driven marketing, proactively building and managing communities to cater to their own needs and their customers’ needs. Explore proven techniques for creating, nurturing and expanding a vibrant community around your brand or business, maximising its potential impact and fostering lasting customer relationships.

Purpose and authenticity

Purpose and authenticity play crucial roles in helping a business stand out from the fierce competition on search engine results pages. Marketers must reassess the underlying motivation, methods and target audience of their content. Top CMOs are insights into crafting branded content and messaging that aligns with the values of a target audience, meeting their needs and desires effectively.

Meet some of our past marketing speakers

Marc Pritchard
Marc Pritchard
Marc Pritchard
CMOProcter & Gamble
Kristin Lemkau
Kristin Lemkau
Kristin Lemkau
CMOJPMorgan Chase
Blake Chandlee
Blake Chandlee
Blake Chandlee
President of Global Business SolutionsTikTok
Melissa Selcher
Melissa Selcher
Melissa Selcher
CMOLinkedIn
Jane Wakely
Jane Wakely
Jane Wakely
CMOPepsiCo
Jean-Charles Decaux
Jean-Charles Decaux
Jean-Charles Decaux
Co-CEOJCDecaux
Sairah Ashman
Sairah Ashman
Sairah Ashman
Global CEOWolff Olins
Julia Goldin
Julia Goldin
Julia Goldin
Global Chief Product & Marketing OfficerThe Lego Group
Fernando Machado
Fernando Machado
Fernando Machado
CMONotCo
Neal Mohan
Neal Mohan
Neal Mohan
CEOYouTube
Lorraine Twohill
Lorraine Twohill
CMOGoogle
Jeff Titterton
Jeff Titterton
Jeff Titterton
CMOStripe
Gail Heimann
Gail Heimann
Gail Heimann
President & CEOWeber Shandwick
Josh Richards
Josh Richards
Josh Richards
Founder & CEOCrossCheck Studios
Alicia Tillman
Alicia Tillman
Alicia Tillman
CMOCapitolis

Companies that attend

lego
branch
atlassian
pinterest logo
pepsico logo

“Refocus on owned and organic channels.”

Mada Seghete, Co-founder & VP of Marketing, Branch, on PandaConf stage

Mada Seghete, Co-founder & VP of Marketing, Branch

“People are not looking for perfect anymore. People are looking for true.”

Anna Anderson, Condé Nast, on PandaConf Stage during day one of Web Summit 2021

Anna Anderson, Director of Influencer, Condé Nast

"Creativity is the tool that disrupts bad habits with originality."

Brian Collins, Founder & Chief Creative Officer, COLLINS, at Creatiff Stage during day one of Web Summit 2023 at the Altice Arena in Lisbon, Portugal

Brian Collins, Founder and Chief Creative Officer, COLLINS

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