Web Summit Lisbon
•
November 9-12, 2026


Ryan Reynolds
Actor & Entrepreneur


Greg Peters
CEO
Netflix


Melanie Perkins
Co-founder & CEO
Canva


Lupita Nyong'o
Actor


Pharrell Williams
Artist & Entrepreneur


Hovhannes Avoyan
CEO & Founder
Picsart


Michelle Grady
President
Sony Pictures Imageworks


Nicole Kidman
Actor & Producer


Margaret Atwood
Author


Natasha Jen
Partner
Pentagram

The brands and studios redefining creativity, design, and storytelling.










Insights from the creators, designers, and storytellers shaping the future of creativity.

Territory Studio Co-founder Marti Romances, who created iconic visual effects and systems for Dune: Part Two, demonstrated how cinematic world-building translated into tangible, real-world innovation, bridging the gap between fiction and reality.
Visual effects
Cinema

Metalab’s Sara Vienna, Chief Design Officer, and Myles Palmer, Director of Design, tackled one of UX’s most fragile concepts: trust. In an era of AI and digital skepticism, they examined what it truly takes to design for credibility when skepticism is the default.
UX
Misinformation

Oli Mival, VP of Product Strategy at Picsart, explored how liquid creativity and AI co-creators empowered artists to experiment fearlessly, building creative confidence through collaboration rather than automation.
Creativity
Vibe design

Natasha Jen, Partner at Pentagram, explored the hidden mechanics of creativity in the age of black-box AI. As generative systems produce images, words, and worlds with no visible process, she asks: what happens to authorship when creation becomes untraceable?
Generative AI
Authorship