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Creative Summit

Web Summit Lisbon


November 9-12, 2026

Creativity in the age of infinite generation

Meet the leading creatives who joined us

Ryan Reynolds - Actor and Entrepreneur

Ryan Reynolds

Actor & Entrepreneur

Greg Peters - CEO - Netflix

Greg Peters

CEO
Netflix

Melanie Perkins - CEO, Canva

Melanie Perkins

Co-founder & CEO
Canva

Lupita Nyong'o - Actress

Lupita Nyong'o

Actor

Pharrell Williams - Artist and Entrepreneur

Pharrell Williams

Artist & Entrepreneur

Hovhannes Avoyan - Founder - Picsart

Hovhannes Avoyan

CEO & Founder
Picsart

Michelle Grady - Sony Pictures ImageWorks

Michelle Grady

President
Sony Pictures Imageworks

Nicole Kidman - Actress and Producer

Nicole Kidman

Actor & Producer

Margaret Atwood - Author

Margaret Atwood

Author

Natasha Jen - Pentagram

Natasha Jen

Partner
Pentagram

Headlined by industry-leading organisations

The brands and studios redefining creativity, design, and storytelling.

Original ideas matter more than ever

AI is accelerating content production, but is it improving ideas? In a world of infinite generation, output is everywhere: what cuts through is meaning. Join the creators, marketers, designers, and storytellers redefining creativity through human ingenuity, bold ideas, and emerging technology.

Creative intelligence

Brands, culture and influence

Design and experience

The business of creativity

Generative AI has become an integral part of the creative toolkit, transforming how ideas are imagined, developed, and produced. Explore the next generation of creative tools, AI-native workflows, agentic creativity, and the rise of vibe design as creators rethink how they work.
As technology continues to evolve, we explore what remains uniquely human and where will the next creative breakthrough come from.

Creative intelligence

Brands, culture and influence

Design and experience

The business of creativity

In a world where attention is fragmented and trends move at Internet speed, brands have to earn relevance, not buy it.
Explore how marketers, creators, and storytellers are shaping culture through community, entertainment, creator partnerships, and bold creative ideas that people actually want to engage with. What does it take to build brands that people choose to care about?

Creative intelligence

Brands, culture and influence

Design and experience

The business of creativity

Design is evolving from creating interfaces to shaping intelligent experiences. From product and brand design to immersive storytelling and emerging technologies, discover how designers are rethinking craft, interaction, and creativity for an AI-native world, and how great design will be designed in the next decade.

Creative intelligence

Brands, culture and influence

Design and experience

The business of creativity

The creative industry is being redefined. Agencies, brands, studios, and creators are adapting to new technologies, new business models, and new audience expectations.
Explore how creative leaders are building teams, scaling ideas, attracting talent, and proving the value of creativity in a rapidly changing industry. How do you build a creative business that's ready for what's next?

Highlights from our events

Insights from the creators, designers, and storytellers shaping the future of creativity.

Designing worlds: From Dune to the real world

Designing worlds: from Dune to the real world

Territory Studio Co-founder Marti Romances, who created iconic visual effects and systems for Dune: Part Two, demonstrated how cinematic world-building translated into tangible, real-world innovation, bridging the gap between fiction and reality.

Visual effects

Cinema

Designing for trust in the age of AI

Designing for trust in the age of AI

Metalab’s Sara Vienna, Chief Design Officer, and Myles Palmer, Director of Design, tackled one of UX’s most fragile concepts: trust. In an era of AI and digital skepticism, they examined what it truly takes to design for credibility when skepticism is the default.

UX

Misinformation

Liquid creativity: Inside the vibe design revolution

Liquid creativity: Inside the vibe design revolution

Oli Mival, VP of Product Strategy at Picsart, explored how liquid creativity and AI co-creators empowered artists to experiment fearlessly, building creative confidence through collaboration rather than automation.

Creativity

Vibe design

The invisible hand: Rethinking creativity in the age of black-box AI

The invisible hand: Rethinking creativity in the age of black-box AI

Natasha Jen, Partner at Pentagram, explored the hidden mechanics of creativity in the age of black-box AI. As generative systems produce images, words, and worlds with no visible process, she asks: what happens to authorship when creation becomes untraceable?

Generative AI

Authorship