Data-driven and personal. AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.
Mark Read
CEO
WPP
Technology is unlocking new ways to identify and engage audiences. As marketing evolves, brands are embracing community-driven approaches. Explore strategies for turning your customers into loyal fans, and learn how to build a community-first approach for your brand.
The creator economy is a marketing juggernaut, and brands are taking notice. But what does the next evolution of influencer marketing look like? The balance of power in marketing is shifting away from brands, but how will the advent of AI-generated content affect this dynamic?
With the use of third-party cookies in advertising being phased out, a new era is on the horizon. Marketers need to prioritise transparency and privacy, and explore new ways to keep their audiences engaged. Discover what the future holds for a privacy-first advertising model.
To stand out from the crowd, brands should focus on developing a strong sense of purpose and authenticity. Marketers and creative leaders offer insights into crafting branded content and messaging that aligns with the values of a target audience.
Your ticket gives you access to all Marketing Summit sessions, as well as to roundtables, masterclasses and 15 tracks covering more than 30 topics at Web Summit.
Mada Seghete, Co-founder, Branch
Anna Anderson, Founder, Decode Collectif
Brian Collins, Co-founder, COLLINS
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