<h6>Be part of the conversation. Join us in Lisbon in November.</h6>
Data-driven and personal. AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

Book tickets for 2025

A photograph of Mark Read, CEO of WPP, speaking on stage at Web Summit Qatar. Mark is gesturing with hands and wearing an on-ear microphone. Mark is sitting on a chair and appears to be speaking. The Web Summit Qatar logo is visible in the background.

Technology is unlocking new ways to identify and engage audiences. As marketing evolves, brands are embracing community-driven approaches. Explore strategies for turning your customers into loyal fans, and learn how to build a community-first approach for your brand.

Community and brand loyalty

The creator economy is a marketing juggernaut, and brands are taking notice. But what does the next evolution of influencer marketing look like? The balance of power in marketing is shifting away from brands, but how will the advent of AI-generated content affect this dynamic?

Influencer marketing 2.0

With the use of third-party cookies in advertising being phased out, a new era is on the horizon. Marketers need to prioritise transparency and privacy, and explore new ways to keep their audiences engaged. Discover what the future holds for a privacy-first advertising model.

Data privacy and trust

To stand out from the crowd, brands should focus on developing a strong sense of purpose and authenticity. Marketers and creative leaders offer insights into crafting branded content and messaging that aligns with the values of a target audience.

Purpose and authenticity

They've spoken

Founder & CEO

Gary Vaynerchuk

Lorraine Twohill

Marc Pritchard

Frank Cooper

Global Head of Consumer Marketing

Eshan Ponnadurai

Mark Read

President, Global Business Solutions

Blake Chandlee

YouTuber & Podcaster

Marques Brownlee

Global CMO

Deborah Wahl

Laura Heisman

Companies that attend

Your ticket gives you access to all Marketing Summit sessions, as well as to roundtables, masterclasses and 15 tracks covering more than 30 topics at Web Summit.

Tracks at Web Summit

“Refocus on owned and organic channels.”

Anna Anderson, Founder, Decode Collectif

“People are not looking for perfect anymore. People are looking for true.”

Brian Collins, Co-founder, COLLINS

“Creativity is the tool that disrupts bad habits with originality.”

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