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Managing Director

Stevie Johnson

Creator marketing is now crucial to consumer engagement, influencing social search, sentiment, and purchases. The traditional sales funnel is outdated; today’s journey is dynamic and influenced at every touchpoint. Join Disrupt's Stevie Johnson as he demonstrates how a creator-first approach elevates all digital performance. By aligning brand personas with consumer motivations at each stage—discovery, consideration, review, and purchase—brands will drive measurable results. Discover how creator marketing affects search uplift, sentiment, and conversions, and how timing, platform choice, and creativity can transform your digital strategy and outcomes.