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Co-founder & CEO

Afif Khoury

Achieving $100M in annual recurring revenue is a coveted milestone, but the journey to get there is full of unexpected challenges, tough decisions, and critical pivots. In this session, SOCi CEO Afif Khoury will share candid insights on the mistakes to avoid, the strategies that worked, and the lessons learned from the ups and downs along the way. Learn how SOCi navigated the complexities of scaling a business, staying agile amidst rapid growth, and evolving its software into an intelligent platform that drives real value for multi-location enterprises. This session is a must for founders looking to chart their own course to $100M and beyond.

Afif Khoury

Co-founder & CEO

SOCi Inc