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Business Reporter

Hope King

In a world where technology evolves at lightning speed, creatives are redefining what it means to make something truly original. From AI-assisted designs to 3D printing, artists have more tools than ever—but so do mass producers flooding e-commerce with soulless, generic goods. How do we protect the human touch in a sea of sameness? Join us for an electrifying conversation about preserving and scaling creativity without losing the heart behind it. We'll explore the balance of tech and human input, the true meaning of creativity in today’s world, and the challenge of helping creative entrepreneurs compete in today's hyper-competitive e-commerce landscape.

Breaking through the noise: preserving creativity in a tech-driven world

The Web Summit Innovation in Sport award is an international mark of excellence in the sports business community, recognising athletes who have changed the game on and off the field. The 2024 recipient is 4x Premier League and Champions League winner, Ruben Dias. The dominating defender has risen from his days in Benfica's youth academy into one of the greatest defenders in the world. But it's how he uses his voice and influence off the field that is most important. We'll sit down with the Manchester City and Portugal standout and discuss how elite performance on the field translates off it, how he is championing causes such as a patron of the Anti-Bullying Alliance, and what it takes to be "more than an athlete".

Hope King

Business Reporter

Axios