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columnist

Luciana Rodrigues

David and Fabrice will break down the realities behind the hype, offering insights into why they see Gen AI as a disruptive force in the industry. They'll discuss the current state of adoption, how brands are successfully integrating AI tools today, and what marketers should be aware of when implementing these technologies. The session will also highlight examples of best practices, real-world applications, and practical steps for marketers who want to stay ahead of the curve.

Cutting through the hype: The brand playbook for GenAI

The modern CMO wears a lot of hats, from creative visionary to data-driven decision-maker. With the average CMO tenure steadily declining at the top 100 US advertisers, what does this say about the role of marketing leaders in today's corporate landscape? And how are recent trends like AI-driven automation and the rise of fractional CMOs impacting this dynamic?

Luciana Rodrigues

columnist

Forbes Brasil