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CEO and Founder

Justine Palefsky

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Every brand wants to build trust with its consumers, yet there’s a common misconception that trust is an inherent attribute of a product or experience. But what happens when you start seeing trust as the output of a number of attributes, and factoring those into the consumer experience? Drawing on her experience as the co-founder and CEO of a members-only homeswapping platform, Justine will unpack the “trust equation”, illustrating how elements such as quality, intimacy, and predictability are attributes that ladder up to consumer trust, and how perceived ulterior motives and social proof can change the outcome. Attendees will leave with a precise model for building more trust with their consumers.

Justine Palefsky

CEO and Founder

Kindred

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