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Professor of Cultural Research Development

Paul Hollins

Can games and gamers be a force for good and help policy makers with valuable insights on climate and nature? This panel will explore the recently launched Play2Act campaign which will run for at least 2 years and has the ambition to reach 1 billion gamers globally. To date 100m people have been reached via games such as Subway Surfers, Pokemon GO! and Pac-Man. Play2Act will enable gamers to speak up via short in-game surveys, and provide valuable insights back to studios, the games industry and policy makers, on the global pulse of climate and nature attitudes and sentiment.

Paul Hollins

Professor of Cultural Research Development

University of Bolton