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Senior Reporter & Broadcaster

Melissa Reddy

The voices in sports reporting have changed, the mediums of sport reporting have been reinvented and the style of sport reporting has shifted immensely in just the last 5 years. While eyes and the demand for news and content in the football world has never been higher, that content life span is that of a fruitfly as the next breaking news floods in. But in a world of “here we go” and even “here we land”, what is the state of football reporting today? Have we swapped long-form analysis for transfer tattle and fan service? And in a time of sanctions and tribunals, how do reporters continue to evolve in how they cover the beautiful game on and off the pitch?

The insiders guide to sports reporting

The reach of sport has hit new heights in the last few years. Its ability to connect with viewers, new and old is no longer about fanbase tribalism but its ability to tap into popular culture and be seen as not just “sports” but entertainment on the level of TV and film. Join three top stakeholders from across the sporting spectrum as they discuss just how dramatic the landscape of sports branding, sponsorship, and viewership has come.

Melissa Reddy

Senior Reporter & Broadcaster

Sky Sports