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Chief Racing Revenue Officer

Lorenzo Giorgetti

Advances in technology are making it possible for sports teams and organizations to harness the value of their abundant data in ways that weren’t possible before. On the heels of their recent partnership announcement, Jonathan Adashek, IBM SVP of Marketing and Communications, and Ferrari Chief Racing Revenue Officer, Lorenzo Giorgetti, will discuss their plans to reimagine the Scuderia Ferrari Formula 1 fan experience ahead of the 2025 season. Hear from these two iconic and enduring companies as they embark on a digital transformation journey, leveraging IBM solutions to transform millions of data points into custom insights, personalized content, and innovative features designed to grow and engage Ferrari’s audience of more than 12 million racing enthusiasts around the world.