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Digital Editor

Colin Daniels

This talk explores how social shopping builds community-driven sales, provides valuable customer insights, and harnesses influencer integration to redefine the online retail experience. Why is it a good move for e-commerce? Join Noor Agha CEO of Flip to find out

A new social shopping network

The lines between influencer and creator have become extremely blurred. At the same time, it is often influencers that can more quickly jump to monetising their content, the pejorative thinking around the term and creators holding more entertainment prestige. Join acclaimed social media star Loren Gray as she describes how you bridge that gap between a profitable audience and creating content that engages and inspires.

The creator vs influencer gap

An insightful discussion on how IKEA is pioneering sustainable practices by integrating digital tools and AI to reshape the future of retail. This session will explore IKEA's initiatives to reduce waste, enhance energy efficiency, and foster a circular economy.

Colin Daniels

Digital Editor

Adweek