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Co-founder and CEO

Nik Hirschi

Join one of the most recognisable faces in social media as Nik, and Alex “Supercar Blondie” Hirschi, sit down to discuss their social media and commerce empire. Starting as a radio news journalist, Alex is now the toast of the vehicle world, working with the world’s biggest manufacturers and showcasing the most lavish and exclusive vehicles on the planet. With a following of over 100m followers across platforms, Alex and Nik will dive into how you best mobilise a community that generates up to TWO BILLION views a month, and the fuel behind their latest venture, SBX Cars, the auction site born from the success of the Supercar brand.

Nik Hirschi

Co-founder and CEO

Supercar Blondie Companies