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Global Head of Sports Marketing Teamsport

Paolo La Placa

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National football teams don’t just represent sport, they embody culture, identity, and global influence. With Portugal’s recent partnership with PUMA, this session explores how modern football sponsorships are evolving beyond performance wear into storytelling, community impact, and cultural relevance. Join leaders from the Portuguese Football Federation and PUMA as they discuss how kits become cultural icons, the role of innovation and sustainability in design, and what the next generation of football partnerships will look like on and off the pitch.

Paolo La Placa

Global Head of Sports Marketing Teamsport

PUMA

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