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Jill Kramer

The path from discovery to purchase is being reshaped by platforms, creators, brands and AI. This panel explores how marketers are adapting as the places where people discover products, make decisions and transact increasingly overlap, and what brands need to do to stay relevant and trusted along the way.

The new battle for brand influence

The most enduring brands aren’t the ones that stay the same. They're the ones that evolve without losing what people love about them. As a new CMCO taking a fresh look at one of marketing’s most iconic platforms – Priceless – Jill Kramer explores how marketers can balance consistency with innovation, stay relevant to new generations of consumers, and ensure their most valuable brand assets remain powerful for decades to come.

Jill Kramer

CMO

Mastercard

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