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Chief Marketing Officer

Joe Paluska

No fusion power plant has ever produced more energy than it consumes, yet the race to commercialise it is already splitting in two. One path bets everything on building the full-scale power plant first; the other funds itself by selling what fusion can already do today, like medical isotopes, one step at a time. The question is which bet pays off first.

Fusion's fork in the road

Marketing complex tech usually fails in one of two ways: it's either too confusing for normal people or too watered-down for experts. Join brand experts Joe Paluska and Shernaz Daver as they share how to take groundbreaking science out of the lab and turn it into a product people actually care about and obsess over.

Joe Paluska

Chief Marketing Officer

Commonwealth Fusion Systems