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Head of Brand

Robert Lodge

Formula 1 is the fastest-growing sport in the world – and every brand wants to get involved. But the hard part is creating value beyond the grid. This session unpacks lessons from building one of the sport's biggest partnerships, revealing what makes sponsorships compound over time, why logo and hospitality aren’t enough, and how brands can turn an F1 partnership into a lasting growth engine.

Robert Lodge

Head of Brand

Atlassian