See all speakers

Global Head of Brand

Andrew Smith

For decades, commerce has been built around the idea that new is better. But resale is challenging how we think about newness, ownership, affordability and value. Using Vinted as a case study, this talk asks whether the next era of commerce can create growth not only by making more things, but by unlocking more value from the things that already exist.

What does "new" even mean?

The best creator campaigns often work because brands give up some control. This session explores how much creative freedom marketers should give creators, how to find the right partners and what happens when brands trust people who understand their communities better than they do.