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Co-Founder & CTO

Rijk van Zanten

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The best tech conference on the planet” – Forbes

Join tech's leaders at Web Summit 2026

Operating across 50+ global markets, LUSH built “The Vault” to turn fragmented product data into a single, governed source of truth. AI agents are only as good as their context. Feed an AI agent raw, unmodeled data and it fails. LUSH CTO Simon Ince and Directus co-founder & CTO Rijk van Zanten reveal how they engineered a governed data layer that gives both humans and AI the trusted context needed to build at scale.

Don’t feed shit to agents

Locking down data stops you from building on live systems. Opening it risks a wild west. Agents need access at machine speed. We explore 4 operational data access patterns: where enforcement lives, what it costs, and how it fails. Please be aware that attendance is first-come, first-served.

Rijk van Zanten

Co-Founder & CTO

Directus

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