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VP of Global Marketing, Clash of Clans

Jon Rosenblatt

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Nostalgia alone is no longer enough to keep iconic characters relevant. As audiences seek deeper worlds, flawed heroes and stories that reflect the cultural moment, entertainment brands face a challenge: how do you evolve beloved IP without losing what made it iconic? Mark Lester, fresh from helping to reimagine Lara Croft, joins Jon Rosenblatt of Clash of Clans to explore how global franchises are adapting for a new generation.

Jon Rosenblatt

VP of Global Marketing, Clash of Clans

Supercell

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