<h3>In the 21st century, everyone’s a content creator. So how do we make the most of it?</h3>
<p>Author and out-of-the-box thinker Brendan Kane breaks down recent book Hook Point: How to Stand Out in a 3-Second World, which dives into the most effective strategies to generate new opportunities, innovate and scale your business, and to create a compelling brand.</p>
<p>“The reality of the situation of the world we live in today is there’s now 4 billion content creators on the planet,” said Brendan.</p>
<p><a href="https://rio.websummit.com" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://web-summit-library.imgix.net/websummit/2222/11/Join-us-in-Rio-1-1.png?auto=compress%2Cformat&#038;ixlib=php-3.3.0&#038;s=044ee73bca2bab31b6b2c0bcf970bd47" width="700" height="150" class="alignnone size-medium" /></a></p>
<p>“That’s how many people are on social media. So I see people with their phones out, everybody has the power now to pull out a phone, click the record button and post it to the tune of 200 billion messages being put out into the world every day.”</p>
<p>Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World was in conversation with Clara Armand-Delille, founder at ThirdEyeMedia on the Book Summit stage at Web Summit 2022.</p>
<p>Subscribe to 🎙️ The Next Stage 🎙️ wherever you get your podcasts, and download this episode – or listen on the embedded player above right now.</p>
<h4>Join us in Lisbon next year for more exciting talks. <a href="https://websummit.com/tickets" rel="noopener" target="_blank">Pre-register</a> now for your Web Summit 2023 tickets.</h4>
<p><a href="https://websummit.com/newsletter-signup" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://web-summit-library.imgix.net/websummit/2222/11/Newsletter-signup.png?auto=compress%2Cformat&#038;ixlib=php-3.3.0&#038;s=3925c54ed2b03f072e2de85539dcb07e" width="700" height="150" class="alignnone size-medium" /></a></p>
<p><em><a href="https://flic.kr/p/2nWQbRB" target="_blank" rel="noopener">Main image</a> of Brendan Kane: <a href="https://www.flickr.com/photos/websummit/" target="_blank" rel="noopener">Lukas Schulze</a>/<a href="websummit.com" target="_blank" rel="noopener">Web Summit</a> (<a href="https://creativecommons.org/licenses/by/2.0/" target="_blank" rel="noopener">(CC BY 2.0)</a>)</em></p>


How do you stand out in a three-second world?

Meet the creators joining us at Web Summit 2025

Your guide to marketing at Web Summit 2024