How do you stand out in a three-second world?

In the 21st century, everyone’s a content creator. So how do we make the most of it?

Author and out-of-the-box thinker Brendan Kane breaks down recent book Hook Point: How to Stand Out in a 3-Second World, which dives into the most effective strategies to generate new opportunities, innovate and scale your business, and to create a compelling brand.

“The reality of the situation of the world we live in today is there’s now 4 billion content creators on the planet,” said Brendan.

“That’s how many people are on social media. So I see people with their phones out, everybody has the power now to pull out a phone, click the record button and post it to the tune of 200 billion messages being put out into the world every day.”

Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World was in conversation with Clara Armand-Delille, founder at ThirdEyeMedia on the Book Summit stage at Web Summit 2022.

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Main image of Brendan Kane: Lukas Schulze/Web Summit ((CC BY 2.0))