LinkedIn: “Web Summit help us to engage directly with decision-makers”

LinkedIn’s participation at Web Summit enabled them to capture over 900 leads, surpassing their expectations by 30%. The event served as a strategic hub to solidify connections across the European market.

“Web Summit allows us to engage directly with decision-makers and show them exactly how our platform serves as a revenue-generating X-factor for their teams”, said Andre Ramalho, Senior Marketing Manager at LinkedIn.

LinkedIn had a unique vantage point to strengthen connections across the entire European landscape. Their focus at Web Summit was to engage with revenue-driven leaders and B2B professionals.

A network to leverage with clear ROI

LinkedIn empowers their team to enhance performance by leveraging their dynamic buyer network through Sales Navigator. Web Summit serves as a critical performance benchmark for LinkedIn, allowing the team to precisely track lead-generation ROI and conversion health.

“Web Summit helps LinkedIn find those people and engage with them to demonstrate how Sales Navigator can be. We’re excited to track the progress of the conversations and relationships.”

This success is shaping their future strategy, with plans to expand their presence across the global event circuit.

“Managing acquisition marketing for Europe, I found it to be an invaluable opportunity to meet leaders from diverse markets and provide localized solutions for their businesses.”

Looking to scale your lead generation globally and connect with the world’s premier networking platforms? Elevate your brand’s reach by joining us as a Web Summit partner.