Check out the talks, masterclasses and meetups that took place during Web Summit 2025.
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Opening remarks by the founder of Imagen Insights, Jay Richards

Opening remarks

For over 60 years, McLaren has been synonymous with performance, precision, and prestige. But in a world where trends shift overnight and audiences demand innovation, heritage is no longer enough. Join McLaren CMO Louise McEwen as she explores how McLaren infuses its legendary brand with fresh cultural energy, creating emotionally resonant storytelling that connects across generations, cultures, and platforms.

Drive to Survive: How McLaren keeps its brand in pole position

As consumer scepticism around sustainability claims grows, verification is becoming vital for brand trust. In this fireside chat, Jesper Rasmussen, Global Brand President of DECIEM, and Derrick Emsley, Co-Founder & CEO of veritree, discuss how brands are moving from broad promises to verified impact. Together, they’ll explore how trust, technology, and transparency are redefining responsible commerce.

The commerce of doing it right and showing the receipts

With five billion people spending hours on social media every day, it’s become the stage where every cultural moment, consumer shift, and competitive move unfolds. Gen Z is leading the way, with 75% of B2B buyers identifying as Gen Z or Millennial. Join Hootsuite CEO Irina Novoselsky as she shares critical data on how Gen Z is reshaping the customer journey and why social intelligence is the key to staying ahead.

B2Z: A new generation of customers is in control

In an AI-accelerated world, creativity isn’t slowing down – it’s scaling and evolving faster than traditional agency models can handle. Join R/GA’s Chair and Global Chief Creative Officer Tiffany Rolfe as she explores how creative leaders and creative organizations must transform in a more systematic way – moving from simply making things to ‘making things that make things’. Drawing on pioneering work with global brands such as Moncler and Google, this session reframes long-held agency beliefs – like “the big idea,” “the campaign,” and “the creative team” – to spark a conversation about how creative companies must evolve.

Rewiring creativity for the Intelligence Age

The next generation feels more connected yet more isolated than ever, so how do leaders build cultures and partnerships that translate into their brands truly serving human connection? Join Joey Camire, CEO and Co-Founder of SYLVAIN, as he explores the intersection of organizational culture, the power of partnerships, and serving Gen Z's unique needs. You'll leave with new perspectives and approaches on how to build authentic cultures, where empathy drives decision-making, and your brand benefits.

Culture is the strategy: Building authentic partnerships for Gen Z

Grace is a serial entrepreneur redefining what it means to build and scale beyond traditional paths. From founding SHREDDY, TALA, The Productivity Method, co-founding Retrograde and launching her podcast ‘Working Hard’, she has consistently turned bold ideas into thriving businesses. She shares lessons on scaling ventures, balancing multiple roles, and embracing reinvention - offering a playbook for anyone carving out a career at the intersection of entrepreneurship and new media.

Turning bold ideas into businesses

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Browse the Web Summit 2025 schedule

Opening remarks

Drive to Survive: How McLaren keeps its brand in pol...

The commerce of doing it right and showing the recei...

B2Z: A new generation of customers is in control

Rewiring creativity for the Intelligence Age

Culture is the strategy: Building authentic partners...

Turning bold ideas into businesses

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