<p>Check out the talks, masterclasses and meetups taking place at Web Summit 2026.  Join us in Lisbon for a first look at tech’s future.</p>
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<p>Tickets for this year are SOLD OUT. Missed out? <strong><a href="https://websummit.com/2-for-1-sale/">Our 2-for-1 sale for 2027 is live for a limited time only</a>.</strong> Act fast!</p>
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Book tickets for 2027

11 November 2024; A general view of Centre Stage during the opening night of Web Summit 2024 at the MEO Arena in Lisbon, Portugal.

Join our network

Forget AGI and chatbots; we’ve officially entered the age of agents. Far beyond standard LLMs, AI agents are embedding into everyday apps to independently solve real-life problems and handle complex tasks. Join Manus AI Co-founder and CPO Tao Zhang - who pioneered agents - to explore why the shift to autonomous agents matters more than the latest foundation model, how it will change daily life for billions, and why the race to control the agent interface is the battle to become tech's next dominant giant.

The age of agents

AI agents are changing how people shop. They answer questions, recommend products and complete purchases inside chat, WhatsApp or the store itself. In this session, one of our Solution Engineers will run a live demo of a conversational shopping journey, from the first question to checkout.

What if every customer conversation could turn into a sale?

AI is creating a new marketing funnel. Buyers now use AI to research categories, compare products, and build shortlists, often before brands ever see them. 

AirOps CEO, Alex Halliday, will map the AI-mediated buyer journey and introduce a framework for finding the decisions that matter, shaping the answers buyers receive, and connecting AI visibility to customer behavior and business outcomes, without waiting for perfect attribution.

Mapping the new buyer journey

Minister of Justice, Public Administration and Digital Transformation (Damir Habijan) and Deputy President of Croatian Chamber of Economy (Tomislav Radoš) together with Croatian start-ups are inviting you to meet Croatian innovative, resilient and productive IT ecosystem. 
It is an official opening but in a very casual and laid back manner. Join us for some easygoing networking.

Meet innovative Croatia - official opening of the Croatian National Stand

Your AI pilot worked. Now what? Learn a practical framework to overcome cost, integration, and deployment complexity. Discover how to assemble edge architectures that deliver actual business impact. Please be aware that attendance is first-come, first-served.

Beyond the AI pilot: A blueprint for production scale [Hosted by Intel]

Drawing on new research with 700 founders and a decade of building Enfuce, Denise Johansson explores why trust doesn’t slow growth down, it enables it, and why human trust may become even more important as technology and relationships become increasingly automated.

In the age of AI, trust is still human

If Software Was Dead, Why Are We Sitting Here? AI agents were supposed to destroy software companies, But so far, that prediction looks premature or wrong. Atlassian co-founder Mike Cannon-Brookes joins Big Technology’s Alex Kantrowitz to examine why SaaS has held up and what happens as agents start operating software on our behalf. In this talk, they’ll explore whether organisational context (not necessarily model intelligence) is becoming the key advantage in enterprise AI, whether the traditional software interface survives, and where, if at all, the “Saaspocalypse” worries had merit.

Live Podcast: The Big Technology Podcast with Atlassian

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Explore our 2026 schedule

The age of agents

What if every customer conversation could turn into ...

Mapping the new buyer journey

Meet innovative Croatia - official opening of the Cr...

Beyond the AI pilot: A blueprint for production scal...

In the age of AI, trust is still human

Live Podcast: The Big Technology Podcast with Atlass...

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