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In 2020, the LEGO Group embarked on the biggest technological transformation of its 92-year history. Within a few years, the company had built a digital & technology team, renovated its technology foundations from the ground up and established a digital product organisation. Atul will share how a company built around the LEGO® brick found the balance between rapid change and culture during digital transformation, while keeping its mission to bring learning through play to more children at the heart of everything.

Building a digital business, brick by brick

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