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Join one of the most recognisable faces in social media as Nik, and Alex “Supercar Blondie” Hirschi, sit down to discuss their social media and commerce empire. Starting as a radio news journalist, Alex is now the toast of the vehicle world, working with the world’s biggest manufacturers and showcasing the most lavish and exclusive vehicles on the planet. With a following of over 100m followers across platforms, Alex and Nik will dive into how you best mobilise a community that generates up to TWO BILLION views a month, and the fuel behind their latest venture, SBX Cars, the auction site born from the success of the Supercar brand.

Revs to revenue: Fuelling the creator economy

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