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In this talk, Inrupt CEO John Bruce diagnoses the problem of “reverse causality.” It’s when companies believe they can predict the success of future products based on the results of past ideas. He encourages organisations to break out of this limited mindset and offers a framework for opening up to the possibilities of true innovation. But we can’t give in to fear. We can create a way better digital world, not by choking the one we’ve got, but by innovating our way to a better one.

From pipeline to platform business

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