Stage 15 Pavilion 5

CM-Over? The changing world of the marketing boss

The modern CMO wears a lot of hats, from creative visionary to data-driven decision-maker. With the average CMO tenure steadily declining at the top 100 U.S. advertisers, what does this say about the role of marketing leaders in today's corporate landscape? And how are recent trends like AI-driven automation and the rise of fractional CMOs impacting this dynamic?
Speakers
Neil Barrie
Neil Barrie
Neil Barrie
Co-Founder & Global CEOTwentyFirstCenturyBrand
Gabie Boko
Gabie Boko
Gabie Boko
CMONetApp, Inc.
Topics
AdvertisingLeadershipMarketing