See full schedule

In an AI-accelerated world, creativity isn’t slowing down – it’s scaling and evolving faster than traditional agency models can handle. Join R/GA’s Chair and Global Chief Creative Officer Tiffany Rolfe as she explores how creative leaders and creative organizations must transform in a more systematic way – moving from simply making things to ‘making things that make things’. Drawing on pioneering work with global brands such as Moncler and Google, this session reframes long-held agency beliefs – like “the big idea,” “the campaign,” and “the creative team” – to spark a conversation about how creative companies must evolve.

Rewiring creativity for the Intelligence Age

Speakers