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In an AI-accelerated world, creativity isn’t slowing down—it’s scaling and evolving faster than traditional agency models can handle. Join R/GA’s Chair and Global Chief Creative Officer Tiffany Rolfe as she explores how creative leaders and creative organizations must transform in a more systematic way—moving from simply making things to ‘making things that make things’. Drawing on pioneering work with global brands such as Moncler and Google, this session reframes long-held agency beliefs—like “the big idea,” “the campaign,” and “the creative team”—to spark a conversation about how creative companies must evolve.

Rewiring creativity for the Intelligence Age

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