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With five billion people spending hours on social media every day, it’s become the stage where every cultural moment, consumer shift, and competitive move unfolds. Gen Z is leading the way, with 75% of B2B buyers identifying as Gen Z or Millennial. Join Hootsuite CEO Irina Novoselsky as she shares critical data on how Gen Z is reshaping the customer journey and why social intelligence is the key to staying ahead.

B2Z: A new generation of customers is in control

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