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In the B2B landscape, marketers face an interesting dilemma: how do you sell products that are constantly changing, and rapidly evolving? And how do you distil increasingly complex features and offerings into simple business benefits that make sense to decision-makers across the C-Suite? Join this panel of leading B2B marketers as they break down category creation, why clarity matters more than creativity, and how to make the complex irresistible.

Selling the unknown: the B2B marketer’s dilemma

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