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Marketing is evolving – from screen-based storytelling to sentient brand experiences. In this fireside chat, Qualcomm CMO Don McGuire and Code and Theory Co-founder Dan Gardner explore how AI is reshaping the brand playbook. Expect a candid conversation around what it takes to build resonance, how marketing orgs must evolve into cross-functional intelligent hubs, and why context and relevance still matter – but must be reimagined through AI.

The new rules of brand resonance in the AI era

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