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A Coldplay concert. A kiss cam. An executive couple who got caught. And then a video with Gwyneth Paltrow. The affair’s scandal catapulted a tech company that had mostly been flying under the radar into the global consciousness. Hear from two of the people involved on how they helped turn one of the year’s biggest reputation crises into a brand opportunity, and what brands can learn from this new world of marketing.

How Astronomer broke the Internet: Lessons in handling a crisis

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