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As AI transforms how we work and create, companies face new questions about what to build and how to make products resonate with users globally. In this session, Eric Snowden, SVP of Design at Adobe, explores why design is the strategic differentiator helping products stand out in this moment. He’ll share how Adobe is reimagining tools and workflows to empower creativity, with AI as just another tool in the toolkit, and why designers’ judgment, taste, and craft are more essential than ever in a world where AI has lowered the barrier for new content experiences.

Design’s role in shaping the future of creativity in the age of AI

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