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The creator economy is evolving rapidly, with creators driving media, marketing, and culture. Yet with shifting algorithms, fragmented platforms, and the rise of AI, building a lasting presence is more challenging than ever. Jenny Hoyos, creator and CEO, Steve Wright, video producer and digital content creator, and Oscar Höglund, CEO and co-founder of Epidemic Sound, share how they’re redefining the creator economy and what it means to be a creator-entrepreneur. From building deeper fan communities to harnessing AI and music as growth drivers, they reveal strategies for creating resilient brands in a fast-changing landscape.

The creator playbook: How to stand out in today’s media era

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